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Traffic Magnets

A calculator built for your audience. Each visitor gets a personal report from their own answers, and you get the lead.

8 min read18 stepsUpdated October 14, 2026

Before you start

  • Your niche and who you helpYour niche, and who you help, described as specifically as you can. This is the input that matters most.
  • Your brand and a buttonOptional: your brand or site name, and a button to show after the results (text and link, for example your booking page).
  • Somewhere to publishTo publish: a WordPress site, ideally with the free Aha Studio Connector plugin.
Sign in first, so the calculator is saved to your account and its leads come to you.
PART 01

Build your calculator

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  1. Open Traffic MagnetsAt trafficmagnets.ahastudio.net, or press Start something new on your account page and choose Calculator. Want a whole site of calculators instead? See the Calculator Sites guide.
  2. Fill in your niche and who you helpFill in Your niche and Who you help, as specifically as you can (both required). The more specific the audience, the sharper the questions and the more personal each visitor's report. Add your Brand or site name and open Button after the results if you like, then press Profile my audience.
  3. Watch it profile your audience and brainstorm ideasIt suggests up to 8 calculator ideas, then stops at Pick the calculator to build. Click the idea that fits your offer best, then press Build this calculator.
  4. Optional: sharpen the profileUnder Sharpen this profile, press Answer 5 questions and answer them (their frustrations, what they tried, their own words, what they hesitate to admit, what makes them trust a free tool). Every personal report then uses the sharper profile. Before you pick, Get new ideas from the sharper profile asks for new ideas from it; after the build, Also redesign the calculator with it rebuilds the calculator.
  5. Let it finishDesigning the questions, writing the page around the calculator, then checking and packaging. It runs 8 quality checks (step count, questions per step, an optional free-text question, "Other" choices, fallback results, the page sections, the SEO title and the meta description).
  6. Try itUse the Try it tab exactly as a visitor would, then open Page it lives on. Not the right calculator? Press Build a different idea instead, pick another and press Build this calculator.
PART 02

Your calculator is live

When it is ready, the Your calculator is live card shows your calculator's own link (with Copy link and Open), how many personal reports and leads it has had so far, and Finish setting up with two tasks: Put it on your WordPress site and Leads from your calculator. If the calculator is not on your account yet, press Add this calculator to your email first.

PART 03

Put it on your website

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  1. Create an application passwordIn WordPress: Users > Profile > Application Passwords.
  2. Connect your siteIn Put it on your WordPress site: site address, username and the application password, then Connect site. It checks the connection and then saves the page as a draft with the calculator inside, in one go (Reaching your site, Checking the password, Saving the draft page).
  3. Install the free Aha Studio Connector pluginVersion 1.1 or later. With it, your calculator goes into the page as a shortcode that works for every author and sets the meta description for you. Without it, the calculator goes in as an embed that only an Administrator can save.
  4. Review the draft in WordPress, then publishChanges later go out with Publish again (updates the same page).

Not on WordPress? Use your calculator's own link from the Your calculator is live card.

PART 04

Leads

How they are collectedBefore their report, visitors see Where should we send your results? and enter their name and email. They can press Skip, just show my results. This is on by default; untick Ask visitors for their email before the report and press Save to show the report straight away.
Where they are storedIn Aha Studio, with the calculator on your account, each with every answer the visitor gave and the page they used it on. They are listed in Leads from your calculator, only for you, signed in, and the card counts them. Deleting the calculator from Your work deletes its leads too.
How they reach youEach lead is emailed to every address in Send each lead to (up to 5, comma or one per line, so an agency, its client and a third person can all get it; your account email when that is empty), sent by Aha Studio's own email service. Press Save. Every lead is stored before it is sent, so a failed email, webhook or list never loses it; anything that did not arrive is shown under that lead as Not delivered.
Add them to your email listOpen Also send to your email list (paste your autoresponder's HTML form code), paste the raw HTML form code from BirdSend, AWeber, GetResponse, Mailchimp, Kit (ConvertKit), ActiveCampaign, Systeme or another autoresponder, and press Add form. You see what was found, for example Sends to app.birdsend.co · email field: email · 2 hidden fields. Type a test name and email and press Test to check it, or Remove to take it off. Each new lead's email (and name, when the form asks for one) is then added to that list. Up to 3 forms. Use the HTML version of the form, not the JavaScript one; the code is only read for its address and fields, never shown or run.
Send them to Zapier, Make or your CRMOpen Webhooks (Zapier, Make, your CRM) and paste up to 3 https:// addresses, one per line, then press Save. Each lead is posted to every one as JSON.
How to download themPress Download all as CSV under the list (your latest 1,000 leads).
PART 05

Bulk calculator ideas

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  1. Open Bulk ideasOpen Bulk ideas (signed in, on a plan). Describe the niche and who you help, or pick Use a calculator's profile to reuse the audience profile of a calculator you already built.
  2. Choose how many ideasFrom 20 to 100. They are written 20 at a time and the progress card ticks off each batch; repeats of an idea already on the list are left out and counted.
  3. Monthly searches (optional)Tick Add real monthly searches to look up each idea's search phrase on DataForSEO. A phrase with no data says No search data; nothing is estimated.
  4. Build onePress Build this calculator, then Yes, build it: it uses one of your monthly calculators and goes straight to designing the questions. Download CSV saves the whole list.
PART 06

Widget rotator and A/B test

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  1. Open Widget rotatorOpen Widget rotator and press New rotator. Pick 2 to 6 of your calculators, or the same calculator twice with a different headline or button, and choose what counts as a win: completed calculators or leads.
  2. Paste one embed codeCopy embed code works on any web page; Copy WordPress shortcode works with the Aha Studio Connector. Each page view shows one variant, and a returning visitor keeps seeing the same one.
  3. Read the resultsViews, starts, completed calculators and leads for each variant, with rates per view. A winner is only shown when each variant has at least 100 views and the difference passes a two-proportion z-test at 95% confidence; until then it says Not enough data yet or No clear winner yet.
  4. Pause or pick a winnerPause stops new visitors seeing a variant. Pick as winner shows that variant to everyone, with no change to your page; Resume the test starts rotating again. Only counts are stored, no visitor details.
PART 07

Personal reports and your allowance

Each personal report is written by AI from the visitor's answers. Your plan includes a monthly number of personal reports across all your calculators; when they are used up, visitors get the standard results (their numbers plus tips) until the month resets. To keep personal reports going, add your own AI key on your account page under AI and data keys (Anthropic, OpenAI, Google or OpenRouter), then choose the provider and model under Text and reports (Refresh models lists the current ones). Reports beyond your plan then use your key.

PERSONAL REPORTSA monthly numberIncluded in your plan, across all your calculators.
FIRST 14 DAYS2 calculatorsYour account can hold 2 calculators. See the refund policy.

Your plan also includes a monthly amount of AI work, shared by all your AI workers, and building calculators and personal reports both count toward it. When this month's is used, the AI work carries on with the same key and model you chose under Text and reports. Without a key, building resumes on the 1st and visitors get the standard results until then.

PART 08

If something goes wrong

Still stuck? Email support@anthonyhayes.me or open the help desk.
Ready to build?Type your niche and who you help, as specifically as you can, then press Profile my audience.Open Traffic Magnets